For private collectors
An original concept
built around one individual.
AURÉ develops the idea and creative direction behind a personal jewellery commission before technical design and production begin.
Private commission
The person comes
before the piece.
The process begins with how the jewel will live.
The process begins by understanding how the client wears jewellery, what is already held in the collection, preferred scale and colour, personal references and what the new piece should represent.
AURÉ translates that understanding into one or more concept directions for consideration.
After direction is selected
The right expertise
for the selected concept.
Once a direction is selected, independent expertise can be brought into the project as required. This may include gemological consultation, specialist gemstone sourcing, jewellery design, CAD development and production by an appointed atelier or master jeweller.
The specialists are selected around the concept rather than the concept being restricted by a predetermined supplier or production team.
Defined output
What the client
receives.
Personal and collection study
One or more original concept directions
Narrative and visual direction
Silhouette, scale and proportion direction
Gemstone, colour and metal direction
Independent specialist recommendations where required
Creative brief for technical development
Confidential enquiry