For jewellery houses
From market opportunity
to a collection worth developing.
AURÉ works with jewellery businesses that need to decide what to create next, how it should differ and whether the opportunity is commercially and operationally right for them.
The business first
The decision comes
before the design.
A beautiful collection concept is not enough.
It must be relevant to the intended client, coherent with the brand and realistic for the company to source, produce, position and sell.
AURÉ therefore begins with the business itself: its market, clients, current portfolio, price position, brand codes, sourcing access, production capabilities and commercial objectives.
Concept routes
What AURÉ
develops.
Based on the agreed brief, AURÉ develops one or more strategically and creatively distinct concept routes.
The market opportunity
The intended audience
The purpose of the collection
Its central idea and narrative
The proposed product and collection logic
The visual and material direction
Potential hero-piece territories
The reason the concept belongs to that particular company
The purpose is not to produce a decorative moodboard. It is to give the company a clear decision about which direction is worth developing.
Independent specialists
Expertise assembled
around the project.
AURÉ does not force every project through one permanent team or production solution.
Independent gemologists, gemstone sourcing specialists, jewellery designers, CAD specialists, master jewellers and other relevant experts can be brought into the project according to the requirements of the selected concept.
AURÉ maintains alignment between the original business objective, the creative direction and the specialist development process.
Defined output
What the jewellery
house receives.
Market and competitive opportunity analysis
Review of brand and company capabilities
One or more collection concept routes
Collection narrative and product logic
Visual, gemstone and material direction
Hero-piece direction where relevant
Independent expert input where required
Selected concept brief and recommended next steps
Confidential enquiry