Collection territories
Archive chapter in preparation
Fashion concepts & image direction
A collection begins
before the first look.
AURÉ develops research-led fashion directions that connect emerging aesthetic shifts with a clear collection world.
The direction
For capsule collections, seasonal proposals, editorial worlds and early-stage brand concepts. The work defines what the collection should feel like before technical development begins.
What AURÉ develops
From signal to silhouette
01
Market and seasonal observation
02
Concept territories
03
Capsule collection concepts
04
Silhouette and proportion
05
Colour and material direction
06
Sample-look visualisations
07
Styling direction
08
Editorial and campaign worlds
09
Creative briefs for further development
Possible outcomes
A direction that can
move forward.
Seasonal concept direction
Capsule collection proposal
Visual collection narrative
Mood, colour and material system
Sample-look studies
Creative brief for development
A coherent fashion world, ready to be developed with the appointed designers, stylists and production specialists.
Visual archive
Fashion directions,curated by collection.
The fashion archive is prepared for original AURÉ collection territories and sample-look studies. No placeholder project is presented as commissioned work.
Sample looks
Archive chapter in preparation
Editorial worlds
Archive chapter in preparation
AURÉ commissions